Rebel with a Cause - Three C Body Shop

Although this article was originally published back in 1996 in Inc. Magazine, I still think there is much that can be leaned from Bob Juniper, owner of Three C Body Shop.

It is interesting to see how he took on a mammoth industry and won.

Bob Juniper's radio attacks on the car-insurance industry raised hell -- and made his body shop the market leader

Back in 1992 Bob Juniper Jr. was just another bright, hardworking guy in a tough industry -- in this case, the unsexy, nonillustrious auto-body-repair business. "Then one day it hit me like a piano," he says. "I wouldn't be able to stay in business."